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The Most Undervalued Analytics Tool: Communication


In this article, you’ll learn…

Why good communication is critical to analyticsFive ways analysts can enhance communication within their teams

Recently, someone asked what I thought the most undervalued tool in analytics was. Perhaps she expected me to respond with a specific solution that didn’t have the recognition it deserved, or a new gem that I’d found. However, after pondering the question, I realized that what is most undervalued is not a tool; rather, it’s communication.

All too often, companies struggle to realize the impact of analytics, and they place the blame on the solutions they have in place. Companies can easily be swayed by shiny dashboards and talk of “seamless integration,” and they assume that a new solution will cure all their ills.

However, if new (and often expensive) solutions are being layered on top of fundamental flaws in communication, you’ll fail to see the value of those investments. Moreover, although companies are often willing to drop some serious cash to bring in that new miracle vendor, similar investments are rarely made with the intent of improving communication within and between departments.

The following is part one of a three-part series that will examine how people can communicate better with their team, with other departments, with executives, and with external partners.

Part 1: Communicating With Your Team


Often, analytics teams struggle to communicate even within their group. The communication problem may be a result of the organizational structure, such as decentralized analysts across an organization—or conflicting personality types.

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